News

ACUITY: A Sweet Year 2011 — Hermes Award

ACUITY: A Sweet Year 2011 — Hermes Award

December 31, 2011

Most entries are received online, but several thousand are delivered, as they just don’t have the desired effect when they are submitted digitally. Many of the entries are unusual …. some Hermes favorites have been product labels (that just happened to be attached to unopened bottles of beer, wine and spirits).

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DuFour and Wayne Larrivee Launch DaggerWear

DuFour and Wayne Larrivee Launch DaggerWear

October 5, 2011

Wayne Larrivee, “The Voice of the Packers” on WTMJ Radio, and DuFour Advertising, LLC have teamed up to bring “And There Is Your Dagger!” apparel and gear to Packer fans!

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Heartland Business Bank Hires DuFour

Heartland Business Bank Hires DuFour

June 28, 2011

Heartland Business Bank, a branch of Wisconsin Community Bank, has hired DuFour Advertising to market and promote the bank’s USDA Lending Program through trade advertising, direct mail and internet marketing.

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Annual Report Designed by DuFour Honored as the Best in the U.S.

Annual Report Designed by DuFour Honored as the Best in the U.S.

May 16, 2011

The ACUITY “Storybook Year” annual report made the CLIO Awards short list and was voted the best annual report in the United States.

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DuFour Advertising News

5 Lessons From 2011’s Best Annual Report

April 21, 2011

Everyone knows how to read an annual report. You skip the glossy pages with the pictures of smiling, diverse employees on the job and contributing to the community and the soporific prose about why any good news is attributable to the top executives (though “our greatest resource is our people”) and any bad news is attributable to outside forces. Experienced readers flip right to the rows of numbers in the back, starting with the footnotes first.

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