Sheboygan, WI – DuFour Advertising and Local Marketing Solutions Group, Inc. dba JG Sullivan Interactive have combined forces, offering expanded services for both companies.
Founded in 1955 as JG Sullivan Advertising, the company helped solve national and international marketing challenges for brands like Zenith, Selmer, Bendix and Whirlpool. The power of the Internet transformed the marketing challenges of the company and by the mid-90s they rebranded and began solving clients’ marketing challenges using web-based solutions as JG Sullivan Interactive. Today the firm is owned by employee partners who work with top-branded manufacturers of consumer goods sold through retail networks. The JG Sullivan channel portal platforms help reduce costs and increase the effectiveness of marketing communications between the manufacturer and dealer, manufacturer and consumer, and between the dealer and consumer. The combined forces of DuFour’s creative talents and skills support the JG Sullivan Interactive web-based marketing expertise.
“While the companies have combined forces, the DuFour Advertising name will not change. The nearly 40 years of longevity and creative talent established by Tim DuFour and his Team are the basis for our wanting to combine our companies,” says Al Croke, President and CEO of both companies, “Our passion is creating local marketing solutions for both national brands and stand alone local companies. We are excited to add the award-winning creative talents of the DuFour Team to ours. With the huge growth of online video, we wanted to add that critical skill set and creative capability to help us meet client needs,” Croke added.
“Reciprocating our talents with the JG Sullivan Team is the next step in moving DuFour Advertising to the next level of marketing. Like the sign on the building says “Intergalactic Headquarters” – we will never lose our sense of humor!”, says Kathryn DuFour of DuFour Advertising, “We look forward to the next 40 years!”