DuFour and Wayne Larrivee Launch DaggerWear

DuFour and Wayne Larrivee Launch DaggerWear

Sheboygan, WI – Wayne Larrivee, “The Voice of the Packers” on WTMJ Radio, and DuFour Advertising, LLC have teamed up to bring “And There Is Your Dagger!” apparel and gear to Packer fans!

Wayne’s catchy phrase, now trademarked and copyrighted, is now available on sweatshirts, T-shirts, caps and more at “yourdagger.com” with a portion of the proceeds going to the Make-A-Wish Foundation® of Wisconsin. The first sales alone have come from 38 different states and 5 different countries—the first out-of-country sale was a sweatshirt to a Packer fan in the UK—in the first hours of the launch.

“We are very excited to be working with Wayne and the Make-A-Wish,” says Tim DuFour, President of DuFour. “Being able to give back is a very important part of this whole endeavor with the kids as beneficiaries. Listeners can’t help but stand up and yell—Wayne’s enthusiasm is contagious!”

Mr. Larrivee says, “This line of clothing and products will add to the fun of a Packers victory when the team delivers the “dagger” and you are suitably dressed for the occasion! Most of all we hope to raise meaningful donations for Make-A-Wish of Wisconsin.”

Long and short sleeve t-shirts, hooded sweatshirts, hats and car flags are the items currently for sale on the website. We will be expanding the list soon to include other items such as sports beads, can koozies, men’s collared shirts and women’s cut shirts. Other items are also in the pre-production stage.

Visit www.yourdagger.com to buy merchandise.