DuFour Advertising, ACUITY Win National ADDY

DuFour Advertising, ACUITY Win National ADDY

DuFour Advertising recently received national attention by winning a Silver National ADDY Award for the creation of ACUITY’s 2005 Annual Report. Of 60,000 entrants considered for the National ADDY Awards, mainly dominated by larger advertising firms, ACUITY’s report, based on a theme of the New Yorker magazine, was one of only 300 national winners.

ACUITY and DuFour have received ADDYs in the past, but this marks their first national award, thrilling both companies with the honor.

The judging began locally, where the 2005 Annual Report received a Gold award among companies in northeast Wisconsin, said Ben Salzmann, ACUITY president, and chief executive officer. Once earning a gold at the local level, the report is entered regionally, and finally, it is sent to the national competition.

The cover and pages of the report include cartoons that were originally published in The New Yorker, a magazine focusing on the cultural viewpoint of people living in New York City. Famous for its single-panel cartoons, The New Yorker recently sold every cartoon that ever appeared, Salzmann said. Those were the cartoons we decided to include in the report.

Drew Foerster, assistant creative director at DuFour Advertising, LLC, who designed the annual report stated, “We are honored to be named among such big advertising firms as Ogilvy and Mather.”

“It’s a really good creative partnership,” said Foerster, adding that he loves working with ACUITY.

Tim DuFour, president and owner of DuFour Advertising, LLC, expressed the same sentiments. “Number one, they’re very nice people,” said DuFour. “They allow us to be creative and they’re fun to work with.” Now that DuFour has received one national ADDY, they’re pressing on, planning to enter the 2006 report in next year’s competition.