Wisconsin Bank & Trust set out with a goal to increase awareness of government-guaranteed loans, like SBA and USDA Business and Industry Loans, and their expertise with these types of loans. DuFour Advertising came up with the concept of their loan process being a “work of art” based on their skills of expediting the approval process, benefiting cash flow, and helping clients get their project underway. The next phase of the creative worked off of the art theme, utilizing a picture frame to drive the concept of “Your Business – A Picture of Success.
In addition to the print ads, the campaign included a targeted direct mailer with a coded “Register to Win” offer. The end result of the campaign was an increase in inquiries and more customer awareness of USDA business and industry loans.