The American Advertising Federation (AAF) Fox River has awarded DuFour Advertising, LLC three Gold ADDY®’s for designing the ACUITY2008 “World Record” Annual Report and the ACUITY 2009 Rock Speaking Tour schedule and Tour collateral.
“We are honored to be given ‘free-reign’ to use our creative juices from ACUITY,” said DuFour President, Tim DuFour, “and at the same time receive this recognition for our work!”
“In the ADDY judging process, ACUITY competes against companies across all industries, not just insurance,” said Wally Waldhart, Acuity Vice President – Sales and Communications. “Earning three Gold ADDY Awards is remarkable not only because it is a new record high for ACUITY, but because it demonstrates how effective our creative approach to corporate communications is.”
The 2008 ACUITY Annual Report is designed to look like a Guinness World Record book. “Designing an annual report that is actually read from cover to cover is not hard to do when the client is ACUITY! They allow us to pull out the stops to come up with ideas that are unique and sometimes off the wall—but they work because everyone reads the book,” says DuFour.
The 2009 ACUITY Speaking Tour schedule and collateral pieces encompass a “Rock Tour” theme. The schedule, features ACUITYPresident, Ben Salzmann, and tour speakers made up to look like the band KISS. The tongue of the character on the cover (Mr. Salzmann) pulls out to display the dates of the tour. Other pieces used to attract attention and entice insurance agents to attend the speaking tour meetings were: drum sticks, a T-shirt shrink-wrapped into the shape of a guitar, a CD with 8 specially selected rock music songs with titles that reflect some aspect of the insurance business (such as Takin’ Care of Business by BTO), and a baseball cap and pair of sunglasses sporting the Rock Tour logo.
The AAF is a non-profit professional trade association serving Northeast Wisconsin’s advertising and marketing communications community including agencies, advertisers, the media, vendors and students. With over 60,000 entries annually, the ADDY Awards are the nation’s largest and most representative advertising competition honoring creative excellence in all advertising mediums. “Entries are judged based on creativity, originality and creative strategy,” said Sheryl Asman, First Lieutenant Governor of AAF-District 8. The ACUITY 2008 “World Record” Annual Report has also been nominated for Best of Show in the print category in the local competition. Gold ADDY winners automatically advance to the district competition, which consists of winning work from Wisconsin, Minnesota, North Dakota and South Dakota and then advance to the national competition,” Asman said.