Everyone knows how to read an annual report. You skip the glossy pages with the pictures of smiling, diverse employees on the job and contributing to the community and the soporific prose about why any good news is attributable to the top executives (though “our greatest resource is our people”) and any bad news is attributable to outside forces. Experienced readers flip right to the rows of numbers in the back, starting with the footnotes first.

Tim and Kathryn DuFour are proud to announce that their company, DuFour Advertising, LLC, recently passed the 30-year milestone in business. In 1979 they moved to Sheboygan to pursue careers in advertising and, shortly thereafter, Tim opened DuFour & Associates Design Studio, which soon developed into a full service marketing, advertising agency, DuFour Advertising.